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Is this venerable firm’s comeback stalled or dead in the water?
February 23, 2012
By: TOM BRANNA
Editor
It appears Fuller Brush Company’s “reboot” didn’t kick the company into high gear fast enough. The venerable firm has filed bankruptcy just weeks after press announcements proclaiming 2012 would be a “landmark year.” The cleaning-products maker entered Chapter 11 to eliminate less-profitable products and cut operating costs in an effort to return to profit, according to reports. Founded in 1906, Fuller Brush grew to become one of most respected names in the household and personal...
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